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What can the future bring? Rethink your strategies to drive more donations
In working with hospital foundations, I found the obvious emphasis on fundraising is based on wealth of the prospect. This is a common strategy for...
How to appropriately cleanse your data
I have been seeing some activity lately related to CRM databases and migrating to different or new platforms. While there are great solutions out...
Does your community know about your organization and the good work you do?
The main key to success for any organization, whether it be a for profit or nonprofit entity, is awareness: awareness of a product, brand or cause....
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Philanthropy212 Podcast: Finding Donor Affinity With Neil Smithson, CEO And Founder of Brightway Data
Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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