by Neil Smithson | Apr 9, 2024 | Data, Grateful Patient Programs, Hospital Foundations and Fundraising, Predictive Models, Propensity to Donate
In a recent article published in The Chronical of Philanthropy , mid-level donors hold a huge opportunity for fundraisers amid a decline in giving. According to a new study, 31% of such donors have made a bequest, and 23% are considering a donation. Furthermore,... 
by Neil Smithson | Jul 25, 2023 | Data, Predictive Models
In today’s rapidly evolving healthcare landscape, hospital foundations face unique challenges in securing sustainable funding for their community health initiatives. Foundations play a crucial role in supporting community health initiatives by raising funds to... 
by Neil Smithson | Jan 5, 2022 | Data
As we look forward to a new year, now is the time to think about new ways to create a more robust and routine flow of donations from more donors. There is no doubt that healthcare philanthropy is continuing to evolve. As this change occurs, we need to examine and... 
by Neil Smithson | Feb 7, 2021 | Data, Predictive Models
For many years, I have been saying that the math will not lie to you. By this I mean, if you conduct trend analysis with your data, the patterns in you donor’s behavior will come forward. This analysis is important to help you manage resources, target messaging and... 
by Neil Smithson | Oct 27, 2020 | Data
I have been seeing some activity lately related to CRM databases and migrating to different or new platforms. While there are great solutions out there, the value of these solutions is really in how it helps you reach your target audience. The first step in reaching... 
by Neil Smithson | Sep 10, 2020 | Data
In recent years, data hygiene is growing in importance, particularly in healthcare. Having accurate patient data literally can mean the difference between life and death. While it’s not as extreme on the hospital foundation side, having clean data is a key component...
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