by Neil Smithson | Apr 9, 2024 | Data, Grateful Patient Programs, Hospital Foundations and Fundraising, Predictive Models, Propensity to Donate
In a recent article published in The Chronical of Philanthropy , mid-level donors hold a huge opportunity for fundraisers amid a decline in giving. According to a new study, 31% of such donors have made a bequest, and 23% are considering a donation. Furthermore,... 
by Neil Smithson | Apr 23, 2022 | Propensity to Donate
Most healthcare fundraising is measured in dollars raised with the emphasis is on major gifts. Fundraisers and prospect researchers are trained to look for wealth and other financial indicators to drive their strategy and outreach. In fact, almost all prospect...
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