Mid-level donors rock! Why you should include a focus on mid-level giving and how to execute using your data.

Mid-level donors rock! Why you should include a focus on mid-level giving and how to execute using your data.

by | Apr 9, 2024 | Data, Grateful Patient Programs, Hospital Foundations and Fundraising, Predictive Models, Propensity to Donate

In a recent article published in The Chronical of Philanthropy , mid-level donors hold a huge opportunity for fundraisers amid a decline in giving. According to a new study, 31% of such donors have made a bequest, and 23% are considering a donation. Furthermore,...
Predictive Modeling vs. Wealth Screening

Predictive Modeling vs. Wealth Screening

by | Apr 24, 2021 | Predictive Models

I recently read an article about the value of wealth screening versus the value of predictive modeling. The headline immediately made me think, “is the author suggesting using one versus the other to research and find potential donors?” After reading more, it made...
Why numbers matter when you prospect

Why numbers matter when you prospect

by | Apr 4, 2021 | Predictive Models

Very early in my career, I learned a valuable lesson from one of my first mentors. I worked for a national commercial credit firm at the time and my mentor taught me the value of return on investment (ROI).  We were to pick up a $25 million portfolio at prime...