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Finding Donor Affinity With Neil Smithson, CEO And Founder Of Brightway Data
Data is ubiquitous, but not many organizations are collecting and analyzing data to guide their decision making. Neil Smithson, on the other hand,...
Importance of data hygiene in healthcare fundraising
In recent years, data hygiene is growing in importance, particularly in healthcare. Having accurate patient data literally can mean the difference...
Why is workflow important for fundraising?
When asked about the meaning of workflow, I think the average worker thinks of lists that must be worked through in a specific manner. However,...
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Philanthropy212 Podcast: Finding Donor Affinity With Neil Smithson, CEO And Founder of Brightway Data
Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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