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What is campaigning going to look like post-COVID-19 and what you can do to prepare?

What is campaigning going to look like post-COVID-19 and what you can do to prepare?

by Neil Smithson | Jun 10, 2020 | COVID19

We are definitely living in interesting times. We are continually reminded about the pandemic and the social distress it’s causing. It’s challenging not to look towards the future with concern. There’s so much uncertainty that it’s almost impossible to imagine what a...
Four ideas to maintain ongoing engagement during this crisis

Four ideas to maintain ongoing engagement during this crisis

by Neil Smithson | Apr 8, 2020 | COVID19

This is a time for community, and it is important to look for ways to reach out to community members that might not be your wealth targets. By including established consumers in your market, you can move forward with our message of “all-for-one” and build affinity to...
Ways to enhance your donation efforts during this pandemic

Ways to enhance your donation efforts during this pandemic

by Neil Smithson | Mar 24, 2020 | COVID19

We don’t even need to share with you the state of the country and world right now. You can turn on any news channel for that information. As it pertains to your foundation, this may seem like dire times because who would want to donate right now when personal...
A short-term action plan to help your community with COVID-19

A short-term action plan to help your community with COVID-19

by Neil Smithson | Mar 19, 2020 | COVID19

I recently polled several health system foundation websites and could not find any with a direct COVID-19 campaign with the option of an immediate donation to support that specific fund. I’m sure it’s on the horizon as foundations reschedule events and move to...

Recent Posts

  • Mid-level donors rock! Why you should include a focus on mid-level giving and how to execute using your data.
  • Enhancing Hospital Foundation Outreach Strategies for the New Year – A Data-Driven Approach
  • Why Hospital Foundations Should Prioritize Prospects Beyond Major Gift Capacity and the impact on Social Determinants of Health
  • Leveraging Predictive Models to Identify More Donors for Community Health Initiatives: A Game-Changer for Hospital Foundations
  • How to use patient experience survey data to drive your fundraising

Recent Comments

  • How to use patient experience survey data to drive your fundraising | Brightway Data on The case for fundraising through patient satisfaction surveys
  • Importance of data hygiene in healthcare fundraising | Brightway Data on How HIPAA-compliant is your data?
  • Why is workflow important for fundraising? | Brightway Data on Artificial Intelligence or Predictive Models – What’s the difference?
  • Artificial Intelligence or Predictive Models – What’s the difference? | Brightway Data on Insider tips on how to select a predictive model
  • Social Determinants of Health (SDoH) and your foundation’s message | Brightway Data on Are you reaching all prospective donors? Our survey says: probably not
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