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Insider tips on how to select a predictive model
In today’s tech-enabled world, there a lot of terms being thrown around about predictive models and algorithms. We want to set the record straight...
Brightway Data Adds New Enhancement to Next-Generation Predictive Solution for Healthcare Philanthropy
Leading healthcare philanthropy technology company adds ability to match for exclusions to the Brightway Giving Score FORT LAUDERDALE – January 22,...
Stop overlooking actual grateful patients with your Grateful Patient program
While Grateful Patient programs may be growing and improving hospital donations, it’s overlooking a large group of donors that have a propensity to give.
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Philanthropy212 Podcast: Finding Donor Affinity With Neil Smithson, CEO And Founder of Brightway Data

Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.

Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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