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Predictive Modeling vs. Wealth Screening
I recently read an article about the value of wealth screening versus the value of predictive modeling. The headline immediately made me think, “is...
Why numbers matter when you prospect
Very early in my career, I learned a valuable lesson from one of my first mentors. I worked for a national commercial credit firm at the time and my...
What is your donor history telling you? Some thoughts and advice from an expert predictive modeler
For many years, I have been saying that the math will not lie to you. By this I mean, if you conduct trend analysis with your data, the patterns in...
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Philanthropy212 Podcast: Finding Donor Affinity With Neil Smithson, CEO And Founder of Brightway Data
Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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