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How HIPAA-compliant is your data?
When it comes to Protected Health Information (PHI) and HIPAA, most people only think about clinical settings such as being in the hospital or...
Artificial Intelligence or Predictive Models – What’s the difference?
There’s a lot of buzz in almost every industry about the power of Artificial Intelligence (AI) applications and its impact on consumer experiences....
Common myths on Grateful Patient programs
Grateful Patient programs are very entwined with hospital foundations when it comes to attracting new donors and raising funds. Although well...
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Philanthropy212 Podcast: Finding Donor Affinity With Neil Smithson, CEO And Founder of Brightway Data
Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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