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Brightway Data Reveals Affinity to Healthcare Foundations in Annual Consumer Survey
Leading predictive healthcare philanthropy technology company discovers new giving trends on how to improve likelihood and speed of donation Fort...
Are you reaching all prospective donors? Our survey says: probably not
While there are many new things we’ve learned during the COVID-19 crisis, one that has stood out is that people want to help each other. Whether...
Let segmentation be your strategic partner for improving ROI and speed to donation
Most of the time, when I get questions about predictive models, the question relates to the score. Does the score tell us “yes” or “no?” Predictive...
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Philanthropy212 Podcast: Finding Donor Affinity With Neil Smithson, CEO And Founder of Brightway Data
Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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