by Neil Smithson | Feb 7, 2021 | Data, Predictive Models
For many years, I have been saying that the math will not lie to you. By this I mean, if you conduct trend analysis with your data, the patterns in you donor’s behavior will come forward. This analysis is important to help you manage resources, target messaging and... 
by Neil Smithson | Dec 8, 2020 | Awareness
In working with hospital foundations, I found the obvious emphasis on fundraising is based on wealth of the prospect. This is a common strategy for most fundraisers and it seems as though most non-profit organizations follow this same process. For clarity, that is... 
by Neil Smithson | Oct 27, 2020 | Data
I have been seeing some activity lately related to CRM databases and migrating to different or new platforms. While there are great solutions out there, the value of these solutions is really in how it helps you reach your target audience. The first step in reaching... by Neil Smithson | Sep 29, 2020 | Press Release
Data is ubiquitous, but not many organizations are collecting and analyzing data to guide their decision making. Neil Smithson, on the other hand, is revolutionizing the donor identification, outreach, and engagement process in the not-for-profit sector through his... 
by Neil Smithson | Sep 10, 2020 | Data
In recent years, data hygiene is growing in importance, particularly in healthcare. Having accurate patient data literally can mean the difference between life and death. While it’s not as extreme on the hospital foundation side, having clean data is a key component...
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