Blog + Insights
What can the future bring? Rethink your strategies to drive more donations
In working with hospital foundations, I found the obvious emphasis on fundraising is based on wealth of the prospect. This is a common strategy for...
How to appropriately cleanse your data
I have been seeing some activity lately related to CRM databases and migrating to different or new platforms. While there are great solutions out...
Does your community know about your organization and the good work you do?
The main key to success for any organization, whether it be a for profit or nonprofit entity, is awareness: awareness of a product, brand or cause....
Finding Donor Affinity With Neil Smithson, CEO And Founder Of Brightway Data
Data is ubiquitous, but not many organizations are collecting and analyzing data to guide their decision making. Neil Smithson, on the other hand,...
Importance of data hygiene in healthcare fundraising
In recent years, data hygiene is growing in importance, particularly in healthcare. Having accurate patient data literally can mean the difference...
Why is workflow important for fundraising?
When asked about the meaning of workflow, I think the average worker thinks of lists that must be worked through in a specific manner. However,...
How HIPAA-compliant is your data?
When it comes to Protected Health Information (PHI) and HIPAA, most people only think about clinical settings such as being in the hospital or...
Artificial Intelligence or Predictive Models – What’s the difference?
There’s a lot of buzz in almost every industry about the power of Artificial Intelligence (AI) applications and its impact on consumer experiences....
Common myths on Grateful Patient programs
Grateful Patient programs are very entwined with hospital foundations when it comes to attracting new donors and raising funds. Although well...
Social Determinants of Health (SDoH) and your foundation’s message
“Life-enhancing resources, such as food supply, housing, economic and social relationships, transportation, education, and healthcare, whose...
What is campaigning going to look like post-COVID-19 and what you can do to prepare?
We are definitely living in interesting times. We are continually reminded about the pandemic and the social distress it’s causing. It’s challenging...
Why second opinions matter
For most important decisions, we seek out multiple data points and opinions. This same approach can be useful for our business processes. I often...
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