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Brightway Data Reveals Affinity to Healthcare Foundations in Annual Consumer Survey
Leading predictive healthcare philanthropy technology company discovers new giving trends on how to improve likelihood and speed of donation Fort...
Are you reaching all prospective donors? Our survey says: probably not
While there are many new things we’ve learned during the COVID-19 crisis, one that has stood out is that people want to help each other. Whether...
Let segmentation be your strategic partner for improving ROI and speed to donation
Most of the time, when I get questions about predictive models, the question relates to the score. Does the score tell us “yes” or “no?” Predictive...
Four ideas to maintain ongoing engagement during this crisis
This is a time for community, and it is important to look for ways to reach out to community members that might not be your wealth targets. By...
Ways to enhance your donation efforts during this pandemic
We don’t even need to share with you the state of the country and world right now. You can turn on any news channel for that information. As it...
A short-term action plan to help your community with COVID-19
I recently polled several health system foundation websites and could not find any with a direct COVID-19 campaign with the option of an immediate...
New process improvements for hospital foundations
Many organizations fall into a trap of what we think of as a data recycle process. Its' workflows become stagnant and its' prospects stale. This is...
The tie that binds: connecting the community to your foundation and health system
Every non-profit health system wants to improve overall wellness and health outcomes for the communities it serves. Every 3 years, non-profit...
The evolution of Grateful Patient screening
Health system foundations often work with their patient accounting departments to screen patient census data for potential donors. Patients that hit...
Insider tips on how to select a predictive model
In today’s tech-enabled world, there a lot of terms being thrown around about predictive models and algorithms. We want to set the record straight...
Brightway Data Adds New Enhancement to Next-Generation Predictive Solution for Healthcare Philanthropy
Leading healthcare philanthropy technology company adds ability to match for exclusions to the Brightway Giving Score FORT LAUDERDALE – January 22,...
Stop overlooking actual grateful patients with your Grateful Patient program
While Grateful Patient programs may be growing and improving hospital donations, it’s overlooking a large group of donors that have a propensity to give.
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