by Neil Smithson | Jun 10, 2020 | COVID19
We are definitely living in interesting times. We are continually reminded about the pandemic and the social distress it’s causing. It’s challenging not to look towards the future with concern. There’s so much uncertainty that it’s almost impossible to imagine what a... 
by Neil Smithson | May 27, 2020 | Predictive Models
For most important decisions, we seek out multiple data points and opinions. This same approach can be useful for our business processes. I often hear that a prospect or client is already using a product that has predictive modeling embedded in it. However, you aren’t... 
by Neil Smithson | May 6, 2020 | consumer survey
While there are many new things we’ve learned during the COVID-19 crisis, one that has stood out is that people want to help each other. Whether it’s ordering take-out at your favorite local restaurant to help keep the doors open or donating meals to front-line... 
by Neil Smithson | Apr 22, 2020 | Data
Most of the time, when I get questions about predictive models, the question relates to the score. Does the score tell us “yes” or “no?” Predictive models are built on historical behaviors to try to predict a specific future outcome. The answer to the question is... 
by Neil Smithson | Apr 8, 2020 | COVID19
This is a time for community, and it is important to look for ways to reach out to community members that might not be your wealth targets. By including established consumers in your market, you can move forward with our message of “all-for-one” and build affinity to...
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